Policies
Ryco Software Ltd t/a SmartLead
Last updated: 11/2025Ryco Software Ltd, trading as SmartLead (“we”, “us”, “our”), is committed to protecting the privacy and personal data of all visitors and customers who use our website www.smtlead.co.uk
(“our website”).
This Data Protection Policy explains how we collect, use, store, and protect personal information in accordance with the UK GDPR and the Data Protection Act 2018.1. Who We AreRyco Software Ltd t/a SmartLead
Registered in the United Kingdom
13551956Du Cane Court London SW17
Email: [email protected]We act as the Data Controller for all data collected through our website and services.2. What Personal Data We CollectWe may collect the following types of personal data:2.1 Information you provide directlyNameEmail addressPhone numberBusiness nameEnquiry details submitted through our formsAny information you voluntarily provide during communication2.2 Information collected automaticallyIP addressBrowser type and versionDevice informationWebsite usage statisticsCookies (see Cookie Policy)2.3 Information from third partiesWe may receive business contact information from trusted third-party platforms used for marketing or lead generation, always in accordance with UK GDPR.3. How We Use Personal DataWe process your personal data for the following purposes:To respond to enquiries submitted through our websiteTo provide services, quotes, or information you requestTo improve our website and user experienceTo carry out marketing communications (only with consent or legitimate interest)To maintain internal records and complianceTo protect our legal rights and prevent fraudulent activity4. Legal Bases for ProcessingWe rely on the following lawful bases:Consent – for marketing communications and optional form fieldsLegitimate interest – handling enquiries, improving our site, ensuring securityContract – when we need your data to provide services you requestLegal obligation – when required by law or regulatory obligation5. How Long We Keep Your DataWe retain personal data only for as long as necessary:Enquiry data: typically 12–24 monthsCustomer data: duration of the contract + 6 years for legal purposesMarketing consent data: until you withdraw consentTechnical logs: up to 12 months, unless needed for securityData is securely deleted or anonymised once no longer needed.6. How We Protect Your DataWe implement appropriate technical and organisational measures including:Encrypted transmission (SSL)Secure servers and access controlsInternal policies on data access and handlingStaff training on data protectionRegular reviews of security systems7. Sharing and Transfers of DataWe may share your data with:Trusted service providers (hosting, email, analytics, CRM systems)Professional advisers (legal, accounting)Regulatory authorities where legally requiredWe never sell or rent your personal data.If data is transferred outside the UK, we ensure appropriate safeguards (e.g., UK IDTA, adequacy decisions).8. Your Data Protection RightsYou have the following rights under UK GDPR:Right to access your dataRight to rectificationRight to erasure (“right to be forgotten”)Right to restrict processingRight to data portabilityRight to object to processingRight to withdraw consent at any timeTo exercise any rights, contact us at:
[Insert your contact email]9. CookiesOur website uses cookies to improve functionality and performance.
Please refer to our Cookie Policy for full details.10. Links to External WebsitesOur website may contain links to third-party websites.
We are not responsible for their privacy practices or content.
We encourage users to review their privacy policies.11. Children’s DataOur services are not intended for individuals under 16.
We do not knowingly collect personal data from children.12. Changes to This PolicyWe may update this policy from time to time.
The latest version will always be available on this page.13. Contact UsFor questions or data requests, contact:Ryco Software Ltd t/a SmartLead
Email:[email protected]
Address: Du Cane Court London SW17
Ryco Software Ltd t/a SmartLead
Last updated: 11/2025Ryco Software Ltd trading as SmartLead (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website www.smtlead.co.uk
(“our website”) or interact with us.1. Who We AreRyco Software Ltd t/a SmartLead
Du Cane Court SW17Email: [email protected]We act as the Data Controller for the personal data we process.2. Information We CollectWe collect different types of information depending on how you interact with our website.2.1 Information you provide directlyNameEmail addressPhone numberBusiness detailsAny message or enquiry you submit through our formsInformation shared via email or telephone2.2 Information collected automaticallyIP addressDevice and browser informationWebsite usage and actions you takeReferral sourceCookies and tracking technologies (see Cookie Policy)2.3 Information from third partiesWe may receive business contact information from reputable data providers or marketing platforms in compliance with UK GDPR.3. How We Use Your InformationWe use personal data for the following purposes:To respond to enquiries and provide requested informationTo supply our services and manage customer relationshipsTo improve our website, services, and user experienceTo send marketing communications (only when legally permitted)To maintain business recordsTo ensure security and prevent fraudTo comply with legal obligations4. Legal Basis for ProcessingWe rely on the following lawful bases under the UK GDPR:Consent – for marketing emails and optional dataContract – when processing is required to deliver our servicesLegitimate Interest – responding to enquiries, improving our siteLegal Obligation – retaining financial or operational records as required by law5. How Long We Keep Your DataWe only keep your data for as long as necessary:Enquiry information: 12–24 monthsCustomer records: contract duration + 6 yearsMarketing data: until you withdraw consentWebsite analytics: typically 12 monthsWe securely delete or anonymise data when it is no longer required.6. How We Protect Your InformationWe use appropriate technical and organisational measures to safeguard your data, including:Encrypted website (SSL/HTTPS)Access control and secure serversStaff training on data protectionRegular reviews of security protocols7. Sharing Your InformationWe may share your information with:Website hosting providersCRM and communication platformsAnalytics and marketing toolsProfessional advisers (legal, accounting)Regulatory authorities when legally requiredWe do not sell or rent personal data.Any data transferred outside the UK is protected by appropriate safeguards (e.g., adequacy decisions, UK International Data Transfer Agreement).8. Your RightsUnder UK GDPR, you have the right to:Access your personal dataCorrect inaccurate informationRequest deletion (“right to be forgotten”)Restrict or object to processingRequest data portabilityWithdraw consent at any timeComplain to the Information Commissioner's Office (ICO)To exercise your rights, contact us at:
[email protected]ICO website: www.ico.org.uk9. CookiesOur website uses cookies and similar technologies.
For full details, please see our Cookie Policy.10. External LinksOur website may contain links to external websites.
We are not responsible for their privacy policies or content.11. Children’s DataOur services are not intended for individuals under 16.
We do not knowingly collect personal data from children.12. Changes to This Privacy PolicyWe may update this policy from time to time.
The latest version will always be available on this page.13. Contact UsIf you have any questions about this Privacy Policy or how we handle your data, please contact us:
Website Terms of UseRyco Software Ltd t/a SmartLead
Last updated: 11/2025Welcome to our website. These Terms of Use govern your access to and use of the SmartLead website (“our website”). By accessing or using this site, you agree to be bound by these terms. If you do not agree, please refrain from using the site.1. Who We AreThis website is operated by:Ryco Software Ltd trading as SmartLead (“we”, “us”, “our”).
Registered Office:Du Cane Court SW17
Email:[email protected]2. Use of Our WebsiteYou may use our website for lawful purposes only. You agree:Not to use the site in any way that violates applicable lawsNot to attempt to gain unauthorised access to the website or its serversNot to introduce viruses, malware, or harmful codeNot to misuse the contact forms or automated systemsWe reserve the right to restrict or terminate access for anyone who breaches these terms.3. Our ContentAll content on this website—including text, graphics, branding, images, layouts, and software—is owned by or licensed to Ryco Software Ltd t/a SmartLead.You may not:Copy or reproduce website contentRepublish or distribute content for commercial useModify or create derivative worksRemove copyright noticesYou may:Print or download content for personal, non-commercial useShare links to our pages (without modifying the content)4. Accuracy of InformationWe aim to ensure that all information on our website is accurate and up to date. However:Content is provided for general information onlyWe do not guarantee that the site is error-free or completeWe may update or change content at any timeYou use the site at your own discretion and risk.5. Third-Party LinksOur website may contain links to external websites.
We are not responsible for:The content of third-party sitesTheir accuracyTheir privacy practices or termsYou should review their policies before engaging with them.6. Availability of the WebsiteWe strive to keep the website operational at all times, but we do not guarantee:Uninterrupted accessFreedom from errorsFreedom from viruses or technical issuesWe may suspend, restrict, or modify the site without notice for maintenance or updates.7. Limitation of LiabilityTo the fullest extent permitted by law, we are not liable for:Losses or damages arising from use of the websiteLoss of profits, revenue, business, or dataErrors, interruptions, or delays in website operationDownloading of content or files from the siteNothing in these terms limits liability that cannot be excluded under UK law (e.g., fraud or death caused by negligence).8. Your Personal InformationYour use of the website is also governed by our:Privacy PolicyCookie PolicyThese explain how we collect and process personal data.9. Prohibited ActivitiesYou must not:Use automated systems (bots/scrapers) without permissionUse the site to transmit unsolicited marketingPost defamatory, offensive, or illegal materialInterfere with the proper functioning of the website10. Intellectual PropertyAll trademarks, logos, and service marks displayed on the site belong to us or our partners.
You may not use them without written permission.11. Changes to These TermsWe may update these Terms of Use at any time.
Changes are effective immediately once posted.
Your continued use of the website indicates acceptance of the updated terms.12. Governing LawThese Terms of Use are governed by and interpreted according to the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.13. Contact UsIf you have any questions about these Terms, please contact:Ryco Software Ltd t/a SmartLead
Email:[email protected]
Address: Du Cane Court London SW17
Terms & ConditionsRyco Ltd t/a SmartLead
Last updated: 11/2025These Terms & Conditions (“Terms”) apply to all services provided by Ryco Software Ltd trading as SmartLead (“we”, “us”, “our”) to clients and users (“you”, “your”). By using our website, purchasing any service, or engaging with us, you agree to be bound by these Terms.1. Company InformationRyco Software Ltd t/a SmartLead
Registered Office: Du Cane Court SW17
Email: [email protected]2. DefinitionsServices
Marketing automation, lead generation, platform setup, consultancy, and any other services provided by SmartLead.Agreement
The contract formed when you purchase a service, submit an enquiry, or accept a written proposal.3. Our ServicesWe provide marketing services including but not limited to:Automation and workflow setupLead generation managementCRM configurationCampaign optimisationOngoing marketing supportAll services are described on our website or in your proposal. We reserve the right to update or modify service descriptions at any time.4. Formation of ContractA contract is formed when:You accept a proposal or quotation in writing,You purchase a service or subscription through our website, orYou instruct us to begin work.We may decline any order or request at our discretion.5. Pricing and PaymentAll prices are listed in GBP unless stated otherwise.Payment terms will be stated in your invoice or service agreement.Monthly services are billed in advance.One-off services may require a deposit before work begins.If payment is late, we reserve the right to pause work and charge interest at the standard statutory rate (Late Payment of Commercial Debts Act 1998).We may adjust prices, but you will be notified in advance if you are on a subscription.6. Client ResponsibilitiesYou agree to:Provide accurate and timely information required for service deliveryRespond to communication within reasonable timeframesEnsure any data you provide complies with all relevant laws (including UK GDPR)Not use our services for illegal, unethical, or harmful purposesYou are responsible for ensuring your own compliance with data protection laws when using marketing systems we configure.7. Intellectual PropertyUnless otherwise agreed:All intellectual property created by SmartLead remains our property until full payment is receivedYou are granted a licence to use deliverables for your internal business purposesYou may not resell, sublicense, or replicate our proprietary systems without written permissionAny client-owned content you supply remains your property.8. ConfidentialityBoth parties agree to keep all confidential information secure and not disclose it to third parties unless:Required by lawNecessary for service deliveryExplicitly permitted in writingThis obligation continues after the contract ends.9. Data Protection (UK GDPR)We comply with the UK GDPR and the Data Protection Act 2018.We act as a Data Processor or Data Controller depending on the service.You must ensure you have lawful grounds for processing any personal data you provide.Our Privacy Policy explains how we collect and process data.A Data Processing Agreement (DPA) may be provided upon request.10. Service Delivery & TimescalesWe aim to deliver services promptly, but all delivery times are estimates.We are not liable for delays caused by:Lack of information from youThird-party platform outagesTechnical issues beyond our controlChanges requested during the project11. Revisions & Changes to ScopeAny additional work outside the original agreement may be subject to:Additional feesExtended timelinesWe will notify you before proceeding with any extra charges.12. Cancellation & Termination
12.1 Cancellation by YouYou may cancel services by giving:30 days’ written notice for monthly subscriptionsFor one-off projects, cancellation may incur charges for work already completed12.2 Cancellation by UsWe may terminate the contract immediately if:Payments are overdueYou breach these TermsIllegal or unethical use of our services is identifiedUpon termination, all outstanding amounts become immediately due.13. Refund PolicyRefunds are not provided for:Work already completedDigital services deliveredPartially used subscription periodsRefunds may be considered only in exceptional circumstances at our discretion.14. Limitation of LiabilityTo the fullest extent permitted by law:We are not liable for indirect, consequential, or business lossesWe do not guarantee specific marketing outcomes or lead volumesWe are not responsible for third-party platform errors, downtime, or policy changesOur total liability is limited to the total amount paid by you for the relevant service.Nothing in these Terms excludes liability for fraud or death caused by negligence.15. Third-Party ServicesSome services may require the use of third-party platforms (CRM, email tools, analytics, etc.).You must comply with their terms of useWe are not responsible for their performance, downtime, or pricingYou may be responsible for third-party subscription fees16. Website UseUse of our website is subject to our Website Terms of Use.17. Changes to These TermsWe may update these Terms at any time.
Changes take effect once published on our website.Continued use of our services indicates acceptance of updated terms.18. Governing LawThese Terms are governed by the laws of England and Wales.
Any disputes will be handled exclusively by the courts of England and Wales.
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